Revolut has just reached a symbolic milestone in France: 5 million customers. A figure that confirms the British fintech's growing presence in an already busy banking market. The company, which opened its Paris office in 2021, now aims to reach 10 million users by 2027, becoming the country's leading online bank.
This momentum is part of solid overall growth: worldwide, Revolut now has 40 million customers, including 12 million acquired in less than a year. France thus represents one of the most promising markets for the company, which claims to have increased its number of customers there tenfold since 2019.
An offer that appeals to a young and connected audience
According to Revolut, this rapid growth is based on a comprehensive and accessible offer, which goes well beyond the simple bank card. The application allows you to manage your accounts, save, invest, or even take out insurance, all in just a few clicks. A model that particularly appeals to millennials and Generation Z, who are looking for simplicity. and transparency.
Launched in 2015 in London, the neobank now offers more than 80 financial products, with a strong commitment to customization. Its application, available in 20 languages, is used in more than 160 countries.
Since the beginning of the year, Revolut has recorded 1.35 million downloads of its application. This significant growth has been achieved without resorting to promotional strategies such as welcome offers, which are widely used by competitors, particularly in the online banking segment.
Strengthening its local presence
Revolut continues to strengthen its position in the market French by expanding its product range. Following the recent introduction of savings and investment tools, the company is experiencing a significant increase in customer deposits. Revolut also plans to launch regulated products such as the Livret A and the PEA, offering its customers more local options for growing their money. The bank is also preparing to roll out a range of credit products, including new mortgages and overdrafts, to provide a comprehensive banking offering.
Building on these developments, Revolut is also looking to strengthen customer touchpoints through a soon-to-launch ATM network, targeted advertising campaigns, and increased local investment, among other things. Further announcements are expected later this year.
“We have a clear roadmap to become a leading player in France,” explains Antoine Le Nel, Vice President of Growth at Revolut. "Reaching 10 million customers by 2027 is a realistic ambition given our current trajectory."
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