What if your next burger was served with a dose of stress? On TikTok, the "No door, no problem" challenge is pushing influencers to invite themselves into the kitchen... much to the dismay of fast-food employees. Between exploding views and rising anxiety, the clash seems inevitable.
On TikTok, the race for views sometimes makes you lose your bearings. Proof with the « No door, no problem », a challenge consisting of Break into fast-food kitchens to film dancing and jokes, all to the sound of Trap Queen. Launched in the United States by @justjosefm, the phenomenon is arriving in France via creators like @monsieurjolan. Problem: behind the supposed humor, employees are living a nightmare.
The principle? Go through the window of a drive-thru, sneak into the kitchen, greet the team, often stunned, and leave with a trophy of fries. The videos, with millions of views, can earn up to €4,000 via the TikTok fund. A jackpot for influencers, but a source of stress for employees, held hostage despite themselves.
Read also – TikTok is accused of promoting a challenge that is very dangerous for children
Employees under pressure: "We're scared"
" When someone forces their way in, we wonder if they're going to pull out a knife or not," says Lession, a manager at McDonald's. On social media, employees report regular threats and a constant feeling of insecurity. The intrusions, filmed without their knowledge, also expose them to tension during evictions.
Worse, the comments often applaud these acts (“So funny!”), without seeing the teams' discomfort. “Nobody asks our opinion. We're just scenery,” sighs an employee under the pseudonym Sarah. Between forced laughter and worried looks, the videos rarely show the reality Post-intrusion: reinforced security procedures, police reporting...
Beyond the stress, the challenge lies in the offense. In France, trespassing in a restricted area is punishable by up to 6 months in prison and a €7,500 fine. Stealing a French fry? It might not seem so serious. However, some creators are downplaying it: "It's just a joke!" McDonald's, via its TikTok account, is trying to defuse the situation by ironizing: "We're overwhelmed." But behind the scenes, management is warning of legal and security risks.
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