Many users fall into the trap of these fictitious trailers for highly anticipated films. Last October, one of them was invited to the 8 p.m. news on France 2. At the time, James Gunn had not presented his Superman worn by David Corenswet and promised a release next July. To promote the release of a documentary on Christopher Reeve, the France Television teams had used sequences found on YouTube.
They were created using artificial intelligence. The practice of creating trailers for still-mysterious films is not new. Less than a decade ago, these videos consisted mainly of sequences involving the main actors, but taken from other films. Since artificial intelligence tools have become accessible to everyone, “fan-trailers” have entered a new era, making them more realistic.
Channels are banking entirely on these concepts to generate revenue. This is the case of Screen Culture, which cultivates a certain ambiguity by only mentioning the "concept" dimension of these images in the description of the video. Last week, Deadline published a long investigation into these channels, which have millions of thousands of views on YouTube.
According to information from the American media, rather than reporting and removing these videos, the studios that own the misappropriated intellectual property are asking the platform to pay them the advertising revenue generated by these videos. If the studios, including Warner Bros Discovery, did not wish In response to Deadline's requests, the American platform has just taken drastic measures to stem the phenomenon.
“Misleading Content”
A few days after the publication of this investigation, YouTube suspended the Screen Culture and KH Studio channels from its partnership program for violating monetization rules. Both entities can no longer generate revenue from the videos they produce. According to the American platform's monetization rules, users can take other people's content as long as they "substantially modify it to make it their own." They must not be created for the sole purpose of gaining views. In addition, YouTube prohibits content that has been manipulated and potentially misleading viewers.
Questioned by Deadline, the two content creators assured that they had no intention of misleading users. It can still be noted that, in the case of the KH Studio channel, the mention “concept trailer” appears on the latest published videos. It was not included until two or three days ago. For its part, the ScreenCulture channel continues to offer trailers without these designations. Recent videos from the channel, owned by a certain Nikhil P. Chaudhari, include an in-production trailer for Avengers: Doomsday and a first trailer for Christopher Nolan's The Odyssey. Both films are currently being filmed and are not expected to be released for several months. But for the average person, these videos could just as easily be the first trailers.
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