In just one month, Tesla shares have plummeted by 28%, a drop not seen since December 2022. This setback illustrates the company's growing challenges in an unstable economic climate and under a Trump administration in which Musk now plays a central role.
A financial bet disconnected from reality
True to In his style, Musk recently claimed on social media that Tesla shares could rise 1000% in five years—provided they were executed perfectly. But the numbers prove him wrong.
The company's latest financial statement is worrying: an 8% drop in automotive revenue over one year and a 23% collapse in operating revenue. The situation is complicated by the new protectionist tariff policies implemented by the Trump administration, of which Musk is now a member. The imposition of tariffs on materials from Canada and Mexico directly penalizes some of Tesla's key suppliers, amplifying investor uncertainty.
Tesla in freefall in Europe
The shockwave extends beyond the United States. In Europe, Tesla faces political backlash and an erosion of sales. Musk's involvement in the American government crystallizes growing opposition, particularly in Germany, where some politicians denounce his influence on electoral affairs. Result: sales plummet. In France and Scandinavia, Tesla registrations collapse. In Sweden, they fell by 42% in one year. In Norway and Denmark, the decline reached 48%, even though the overall electric vehicle market continued to grow.
"Tesla Takedown": Consumer Revolt
An anti-Tesla movement began to emerge under the name "Tesla Takedown", calling for a boycott of the brand. The initiative gained visibility after the support of activist and actor George Takei, who encouraged his followers to move away from the company's products. A strong signal of a shift where purchasing choices are becoming political acts.
Faced with these headwinds, Tesla is trying to reassure with new models and advances in autonomous driving. But competition is fierce. Chinese manufacturers, notably BYD, are offering cheaper alternatives, forcing Tesla to review its pricing and technology strategies to avoid losing further ground.
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