On Wednesday, March 26, Telegram and Grok announced an exclusive partnership, integrating Elon Musk's artificial intelligence into the social network. With this development, Grok's ambitions are clear, and aim to compete with other platforms outside their respective ecosystems.
This announcement comes at a time when OpenAI has just announced its desire to triple its revenue by 2025, and an update of ChatGPT with its new GPT-4o model this week.
grok now available directly on openai expects revenue will triple to 12-7-billion-this-year. href="https://twitter.com/telegram?ref_src=twsrc%5Etfw">@telegram
— Grok (@grok) March 26, 2025
A feature reserved for Telegram Premium members
Grok's integration into Telegram is currently reserved for Telegram Premium users.
This subscription, currently offered at €5.49 per month, already provides access to advanced services and features, such as transcriptions of audio and video messages into text, or even live message translations.
From now on, users of the encrypted application will be able to use Grok by simply mentioning the username @GrokAI. However, some Grok features such as "Think", which improves the reasoning capabilities of AI, or "DeepSearch", which allows for the synthesis of information, are not yet integrated into the application.
1 billion new potential users for Grok
This decision comes at a good time for Telegram, the network of Russian Pavel Durov, which has just reached a billion monthly active users. This good news makes Telegram the third-largest messaging app in the world, behind WhatsApp and WeChat for China.
🏆 Telegram now has significantly over 1 billion monthly active users, becoming the second most popular messaging app in the world (excluding the China-specific WeChat) 🥈
— Pavel Durov (@durov) March 19, 2025
The founder of the encrypted social network, upon the announcement of these results, did not hesitate to send a swipe at WhatsApp, calling the application a "cheap and watered-down imitation of Telegram“. In addition to bringing significant user potential to Grok, this partnership is also explained by the personalities of their respective founders who position themselves as defenders of freedom of expression. During his arrest in Paris last August, Elon Musk supported his counterpart through a message on his social network X.
Freedom
Freedom!
Freedom?
— Elon Musk (@elonmusk) August 25, 2024
Multi-platform competition
This new partnership between Grok and Telegram come a few months after OpenAI announced an integration of ChatGPT into WhatsApp, with its 1-800-ChatGPT solution. For now, this feature is limited to the Americas, and is experimental depending on the platform, but it is a clear sign of new cross-platform competition. This cross-platform competition opens new perspectives for artificial intelligence, and goes well beyond messaging applications. With the emergence of artificial intelligence in more and more everyday applications, convergence with other solutions is not expected to stop there...
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