In a bold attempt to reshape the user experience on its search engine, Google is introducing an "AI mode," a new experimental tool that promises to refine the way users interact with information.
Real-time data processing for smoother search
Google's AI mode builds on the advanced capabilities of the Gemini 2.0 model, incorporating real-time processing to deliver more accurate and contextualized answers. The goal? Improve the efficiency of searches, especially those on complex subjects such as mathematics, programming, or science. Unlike traditional results based on static algorithms, this new tool uses dynamic data from the Knowledge Graph and other constantly updated databases.
Another key point: Google places particular emphasis on the reliability of information in sensitive areas such as health. The search engine thus ensures that the sources highlighted are as credible as possible, minimizing errors and deviations often associated with Generative AI.
A response to new user expectations
Credits: Google
With this AI mode, Google is aligning itself with a fundamental trend: Internet users are no longer content with typing keywords, they are formulating complex queries, seeking nuanced and detailed answers. The tool is designed to meet these needs by allowing, for example, an in-depth comparison of products or services on a given topic. A user looking to understand the differences between several sleep tracking devices could thus obtain a detailed analysis of the characteristics of each model, accompanied by links to additional resources.
Robby Stein, VP of Product at Google Search, specifies that this AI mode will allow users to ask questions twice as long as before and to follow up with additional queries. An advance that transforms search into a truly interactive conversation.
A risky but strategic bet for Google
Still in the experimental phase, Google insists on the need to preserve the balance between innovation and accessibility to reliable human sources. Thus, links to traditional web pages remain visible when AI cannot guarantee a completely reliable answer, thus avoiding excessive dependence on automation.
The first tests, reserved for Google One AI Premium subscribers in the United States, will serve as a testing ground before a possible global rollout. This is a key step for Google, which will have to refine its tool based on user feedback and challenges related to the reliability of the generated responses. If this bet proves successful, it could redefine the rules of the game and force its competitors to adapt to this new era of AI-assisted search.
0 Comments